We were invited for the prestigious launch of LeEco Superphones, Le 2 and Le Max2 which took place in Delhi on june 8th . The event was a well organized event with a huge crowd with no chaos at all. Nearly 200 people including chef guests, VIPs, media, superfans witnessed the launch. yes! LeEco, has finally unveiled its much awaited second generation Superphones with the company’s symbolized content ecosystem and membership being bundled, together with its marketplace e-commerce website, LeMall. The company also revealed the world’s first CDLA (Continual Digital Lossless Audio) Type-C earphone, and its project of recruiting 200 “CEO”s. Also, LeEco’s official song was revealed, composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz. We witnessed them rocking the stage with the peppy songs as well 🙂
The event was well managed my dashing Mandira Bedi. The crowd were addressed by Tin Mok, VP of Le Holdings and CEO, APAC; Debashish Ghosh, COO, Chief Content Marketing Business, LeEco India; Atul Jain, COO, Smart Electronics Business, LeEco India and Brian Hui, senior VP of Lemall International
Atul Jain unveiled the 2nd generation of Superphones, calling them “redefine product value”.
As the next generation phone, Le 2, with 3GB RAM and 32GB ROM, is greatly improved from its predecessor Le1. Powered by the Octa-Core Qualcomm ® Snapdragon TM 652.
Le 2 provides a 16MP rear camera and 8MP front camera. The image quality is visibly better with vibrant and true-to-life colours. With technologies like PDAF, Closed Loop and other ground-breaking technologies, people can catch clear pictures in moving and unfavourable conditions.
LeEco also released 2 versions of the 2nd generation of Le Max, which is Le Max2. Powered by the world’s most powerful processor, Qualcomm ® Snapdragon TM 820, the phone, featuring the high-performance combination of 4GB RAM + 32GB onboard memory or 6GB RAM + 64GB onboard memory, pushed the limits of the industry to new heights. With a RAM three times that of the iPhone 6s Plus, Le Max2 (6G+64G) is 40% faster performance than most competitors’ models, and is also 17% faster than its predecessor, Le Max.
Le Max2 features a 5.7 inch 2K Super Retina Display. Its 21MP rear camera comes with fast focusing speeds thanks to PDAF technology. The rear camera on Le Max2 shoots pictures with great clarity thanks to improved components or technologies like 6P lens, PDAF, Closed Loop, OIS, Dual HDR and Dual-tone flash and so on. The Le Max2 is also equipped with an 8MP front camera.
Le Max2 also enjoys a super-fast 802.11ac Wi-Fi connectivity.
The new Superphones, LeEco has replaced the 3.5mm headphone port with the world’s first CDLA Type-C interface, leading an audio revolution to the earphone industry that remains the same for decades in India. As an industry pioneer, LeEco introduced a new digital architecture, CDLA technology that enables end-to-end lossless digital music transmission, the world’s first Continual Digital Lossless Audio standard. The two Superphones Le 2 and Le Max 2 are all set to redefine the SmartPhone audio technology world.
With the launch of LeMall, its marketplace e-commerce website, the company has marked its venture into the e-commerce space in India.Both Le 2 and the Le Max2 will be available on Flipkart and LeEco’s very own marketplace e-commerce website LeMall.com soon.
ﬁrst Type-C CDLA Earphones: Rs. 1999/-
Le 2: the 3GB RAM and 32ROM combination come at a price of Rs 11,999, including one-year membership.
Le Max2: the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership
LeEco will have its first flash sale for Le Max2 on June 28th, and its first Le 2 flash sale in early July. Registration for both the models will be open on June 20th on Flipkart.