There are some events which you never wanna miss and The SoDelhi Confluence is one of them. A gathering where brands, business and bloggers come in the same room not to brag about anything but to enjoy the evening & talk a bit about business. Last year SoDelhi confluence happened in Summerhouse Cafe where it was too crowded and there were parking issues and what not. Acting upon the mantra of ‘striving to constantly do better things’, So Delhi outdid themselves this year by bringing to town the second edition of The So Delhi Confluence at The Lalit which was bigger, better and all adjectives superlative! For me, soDelhi Confluence was more of a place to meet great bloggers and businesses. I met some really cool people there.
The second edition of the So Delhi Confluence kick started with an introduction by the celebrated designer duo of Anjalee and Arjun Kapoor who welcomed all the bloggers, the influencer’s and the So Delhi crew to The Lalit and opened the event. The introductory round of coffee and tea, along with light refreshments was used by the bloggers and the influencers to connect with each other. After the gastronomic machinery had been set in motion, everybody seemed rather excited for the event to proceed; this is when the Founder and CEO of So Delhi Digant Sharma, along with Gaurav Mishra, GM of Sales and Marketing at the Lalit Group of Hotels took centre stage and officially opened the event. Digant Sharma also made the first public, official announcement of the So Delhi app which can be found in the Google play store. (Download it here)
After the official introduction, commenced the first panel discussion which was also one of the highlights of the evening. Moderated by Leher Sethi, a renowned social activist, the panel discussion centered on the burning issue of blogging and if it had the potential to ever be a full time job in India. Eminent bloggers from varied fields including Deeba Rajpal (www.passionateaboutbaking.com), Pawan Soni (www.indianfoodfreak.com), Sukhneet Wadhwa (mscocoqueen.com) and Devina Malhotra (guiltybytes.com) were a part of the discussion and brought to light several interesting perspectives about the blogging industry.
After the illuminating panel discussion, what followed was the launch of Armani Exchange watches accompanied with a lovely speech by Swati Gupta, the Marketing Manager of Fossil Group. She also took the opportunity to launch the social media contest on Twitter wherein 2 people stood a chance to win Armani Exchange watches. After the launch of the contest, Leher Sethi took centre stage again, this time, to engage in a one-on-one conversation with Mr Kapil Mishra, who is a member of Arvind Kejriwal’s cabinet and represents the Karawal Nagar constituency. Collectively they brought to the fore, ways in which an individual can do their bit for the city. After a thought provoking chat with the revered minister, it was time to felicitate confluencers who had each done wonders in their own domain. Keshav Suri, the Executive Director of the Lalit Group of Hotels, presented the awards to the bloggers who belonged to a diverse set of interest areas including young achievers like Shivesh Bhatia and established bloggers like Sukhneet Wadhwa. Fresca then educated everyone about their range of fresh and healthy juices which we can’t wait to try for ourselves! After an elucidation on the guilt free indulgence that Cocofly’s coconut water entails because it comes sans any preservatives or sugar, MC Sid wooed the audience with his rapping skills!
Hungry after all the interesting convos and discussions, the gathering dispersed for a cocktail break; sipping on Cutty Sark’s iconic whisky and Witlinger’s satiny textured beer, the crowd indulged in delectable sushi and used the opportunity to build a rapport with each other. The stage however wasn’t left empty! The cocktail break was peppered with a breathtaking performance by singer Dhruv Visvanath who left an enthralled audience cheering for an encore
. After the break was a discussion on bridge the gap between confluencers and brands. Moderated by Ritesh Singh, CEO of ARM Digital, the discussion involved influential panelists including the likes of Prince Khanna, Founder & CEO of Eleve Media and Karan Bhandari, Digital Director at Weber Shandwick. Collectively, the panelists highlighted ways to build better networks between brands and bloggers. There were questions asked by people about various aspects of quality, how you find the right blogger for promotions, about the myth of Influencer marketing.
To make the evening more awesome, there came Naina Redhu eminent luxury – Lifestyle blogger, but I still admire her for her photography skills :)She was the most awesome when it comes to sharing experiences. She was open to any sensible question and to make things easy she gave her life example and spoke about how she reached where she is now. The evening was becoming better and better.
Post Naina’s session came time for the Confluencer’s pitch where 3 bloggers got chance to pitch in with Idea and the judges chose one based on the whatever criteria.
Devyani Kapoor, ‘Master of clicks’ Faizan Patel and ‘That Desi girl’ Pallavi Chaturvedi pitched their ideas for a campaign outreach program to a panel of four distinguished guests including Swati Gupta, Zoya Shakeel, account lead at WATconsult, Abhik Choudhury from North Star Co and Priyanka Kamboj from Design Aqua. The best pitch had been slated to win an Armani Exchange Watch. Pallavi Chaturevdi with her charm and smart answers won this competition.
After the heated pitching, we moved on to the much-awaited raffles give away, where 5 lucky winners were bestowed treasures such as meal vouchers, designer sunglasses and lots more. Post the scintillating conversations and the awarding ceremonies came the part that we weren’t particularly excited about – the closing note, because it signified the lovely evening had come to an end. But all good things must end! To express her gratitude to all the bloggers and the influencers, Priyanka Sharma, co-founder of So Delhi took the stage to impart the closing note.
Post the closing note, the bloggers were seen indulging in The Lalit’s world renowned Dal Baluchi. We also heard rave reviews about the spaghetti which was being made in a big bowl of Heinrich Heine once said “Where words leave off, music begins” and we couldn’t agree more. Now at a loss of words given that the mesmerizing event was ending we took to music to end it in style. Delhi Drummers with their exhilarating performance made sure the night left an indelible imprint with the attendees.An eventful well spent evening ends here with a promise from soDelhi that next year’s confluence in gonna be bigger and better.