Press Release: Hästens Introduces its travel accessories

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A must have while travelling for fitness comfort and style

The legendary Swedish mattress company is expanding their offerings from massive beds into something a bit more portable, starting with a travel pillow in their classic dark-blue-and-white-check pattern to hastens towels and duvets. The pillow is  made of 100% cotton and stuffed with duck down. Hästens is essentially the Porsche of mattresses, so it’s appropriate that their pillows are the Porsche of travel pillows.

Travel pillows by Hästens  is an extension  from the brand to let everyone have a relaxed holiday without thinking of any pains. The collection is designed in different shades of blue.

This pillow has several smart design features that make it great for multitasking travelers. It has a small strap on the side which means you can put it on your suitcase or backpack, but said strap is made of fabric and won’t hurt you if you accidentally sleep on it. The pillow also unfolds, meaning it transforms from normal, airplane-sized travel pillow to almost-hotel-bedroom-sized pillow. ‬‬unnamed (2)

In the past, Hästens sleepwear has only included unisex items such as robes and pyjamas, but with introducing its accessory collection – the brand has taken a whole new venture and  is tailored to both men and women. The towels during travel are a must have- be it the season of rains or the dry weathr the towels made of soft fabric are a delight to carry.

“Expanding into accessories is the next, logical step and now clients don’t mind paying for good and comfortable accessories that are worthwhile and help keeping your health problems intact. Clients have also realized its value and importance- said Bretton Essex-Evans, Head of Product Development at Hästens. “We are particularly excited about this collection as it was designed to celebrate Hästens new brand identity, which features royal navy.”

All accessory items will be presented in Hästens new signature box with the brand’s new logo, making them ideal for gifting.unnamed (1)

About Hastens Beds

Since 1852, Hästens has been committed to crafting the best sleep. The skilled craftsmen at our factory in Köping, Sweden, have been refining our work for generations. Every bed is bespoke and hand-made using only the best natural materials. With operations in over 40 countries and over 200 partners in Europe, Asia and America, the small family- owned company has grown into a global producer and retailer of premium beds. For more information, go to www.hastens.com.

Media RSVP:

Heena Khanna/ Mahesh Amrutkar. Zarina Yunus

Goodword Media Services Pvt ltd

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